Ethiopia Urges Media to Reframe Africa’s Climate Change Narrative Ahead of Continental Conference

KEYIR NEWSThe Ministry of Planning and Development has called on African media professionals to reshape global perceptions of the continent’s climate response, urging balanced coverage that highlights Africa’s leadership and innovation rather than only its vulnerabilities.

Speaking at a one-day awareness workshop for journalists in Bishoftu, State Minister Ato Seyoum Mekonnen stressed that the second African Climate Change Conference, to be hosted by Ethiopia, must serve as a platform to challenge the “wrong narrative” about Africa and climate change.

Africa is portrayed as a victim of climate change, yet the continent is implementing some of the most ambitious and practical solutions,” Seyoum said. “It is the responsibility of the media to amplify these efforts and ensure they receive the recognition they deserve.”

The State Minister confirmed that Ethiopia has completed preparations to host the upcoming continental gathering and is ready to receive delegates from across Africa and beyond. 

He noted that the conference will allow Ethiopia to showcase its progress in climate-resilient initiatives, including the Green Legacy reforestation program, renewable energy expansion, corridor development projects, food system transformation, and the adoption of electric mobility.

These initiatives demonstrate that Africa is not waiting passively for external support, but is pioneering homegrown strategies to combat climate change,” Seyoum underscored.

Despite contributing minimally to global greenhouse gas emissions, Africa faces disproportionate climate risks such as drought, flooding, and food insecurity. Yet, Seyoum emphasized, the continent has pioneered solutions, from large-scale afforestation programs to renewable energy transitions, that are often overlooked in global forums.

He criticized the lack of international recognition and financial support for these initiatives, noting that global commitments to climate finance remain far below pledges.

The workshop highlighted the critical role of journalists in influencing both domestic and international discourse on climate change. Seyoum urged media professionals to highlight Africa’s success stories and advocate for equitable climate financing.

“The flow of climate finance to Africa is insufficient,” he said. “By amplifying the continent’s achievements, the media can put pressure on global actors to honor their commitments.”

The second African Climate Change Conference comes at a pivotal moment, as African nations push for stronger voices in global climate negotiations ahead of COP30. Analysts say the conference will test the continent’s ability to articulate a unified agenda and secure greater recognition for its proactive measures.